About Masakali
About Masakali
Where Indian Craftsmanship Meets Modern Living
Masakali is an Indian handcrafted and handloom brand created to bring the beauty of India’s traditional crafts closer to you.
Founded by Shradha Goel and Sangya Gupta, Masakali brings together handloom sarees, handcrafted clothing, accessories, jewellery, bags, upcycled products and thoughtful gifts from artisans and craft partners across India.
We believe that every handcrafted product has a story — a story of skill, tradition, time and the hands that created it.
Our Story
India has a rich and diverse craft heritage, with generations of weavers and artisans preserving traditional techniques.
Masakali was born from our desire to discover these beautiful crafts and make them easier for people to find and appreciate.
From handwoven sarees and traditional textiles to hand-block printing, embroidery and upcycled creations, we curate products that celebrate Indian craftsmanship while fitting naturally into modern lifestyles.
What We Believe
We believe in:
Craft over mass production
Celebrating products made with skill, patience and traditional techniques.
Slow and thoughtful choices
Choosing pieces that are meaningful, versatile and made to be enjoyed for a long time.
Artisan craftsmanship
Giving greater visibility to the skilled people and traditional techniques behind the products we bring to you.
Sustainability with purpose
Promoting conscious consumption, traditional textiles and upcycled products wherever possible.
Honest storytelling
Sharing what we know about the product, its material, technique and craftsmanship without exaggeration.
What You Will Find at Masakali
Our collections include:
- Handloom and handwoven sarees
- Traditional Indian textiles
- Hand-block printed products
- Handcrafted clothing
- Jewellery and accessories
- Handmade bags
- Upcycled and zero-waste products
- Handcrafted home textiles
- Artisan-made gifts
Our collections represent different crafts, regions and traditions of India.
Our Connection With Artisans
For us, artisans are much more than people behind a product.
They are the custodians of skills and traditions that have been passed down through generations.
A handwoven saree, a hand-block printed textile or an embroidered piece carries the time, patience and expertise of the person who made it.
Through Masakali, we want to help these crafts reach more people and become a meaningful part of contemporary life.
Why Handcrafted?
Handcrafted products are not meant to look exactly like factory-made products.
Small variations in colour, texture, weave or print can naturally occur because they are created by human hands.
These differences are not flaws. They are part of what makes handcrafted products special and unique.
Our Approach to Sustainability
We believe sustainability begins with making thoughtful choices.
We promote handloom, traditional crafts, conscious consumption and upcycling. We also encourage our customers to choose products they truly love, care for them well and enjoy them for years.
For us, sustainability is not just a trend. It is about valuing materials, craftsmanship and the people behind what we buy.
Why Masakali?
Because we want shopping to be more than just buying something.
We want you to discover:
Who made it.
How it was made.
Where the craft comes from.
And why it matters.
Every product we curate is an opportunity to bring a little piece of India’s craft heritage into your everyday life.
Our Promise
We will continue to discover beautiful crafts, work with artisans and craft partners, and share authentic stories behind the products we bring to you.
We believe in celebrating Indian craftsmanship with respect, honesty and purpose.
Masakali
Handcrafted stories.
Indian traditions.
Made meaningful for today.